Tools · Available

SEO forecast calculator

How many clicks does a better ranking bring, and what is it worth? The calculator uses published CTR curves with their source and accounts, per keyword, for whether an AI Overview appears and whether your page is cited in it. Key figures and chart update live, up to the break-even of gross profit and investment. The lead rate can be pre-filled with a sourced industry value; every other starting value is marked as an example and should be replaced with your own figures.

• CTR curves with source
• AI Overview citation per keyword (Seer 2026)
• industry starting values for the lead rate (Ruler 2026)
• business funnel to ROI
• your own Search Console curve
• every assumption visible
• runs in your browser

On GitHub ↗ · Runs in your browser on this site, without cookies. Open source (MIT).